Saturday, March 28, 2009

Are 'Things' Changing

Yeeeeeaah! In the world of online are they changing!

OK, so much for the exclamation points. I bring this topic up for two reasons, first, in a recent conversation with a friend who knows of my involvement with website services, he asked me about Facebook. I asked him, "What do you want to know?", his answer (really) "What is it?" I have to tell you, I was a little blown away but realized quickly that there are a lot of people like John, (not his real name) who are so busy with their business that they truly don't think they have time for such things and truly don't understand what social networks can provide their business with. In a nutshell, my first point is that they don't get to access information that will allow them to make an informed decision, and this is really too bad because there are so many opportunities for them to improve their business that never existed before. Website design, website communications is evolving at a remarkable pace, I truly believe it will be better for all of us, allowing better, more targeted and concise information distribution which will result in improved outcomes. That said, I also hope that the SMB marketplace will avail itself of this continuing evolution in communications.

Second reason...find a way to engage in the process, I strongly believe this is really important. Should I emphasize that some more? REALLY IMPORTANT! Whether you're in the internet industry to help others, or you're seeking that help, find a way to access the info you need that will help you, either better serve your clients, or serve the business outcomes you seek. For business owners and managers, you should probably put this process into other peoples hands, you don't really have time. Just make certain you're working with someone you're comfortable with and who is really keen on what is happening in this online communication world. When you do this, your investment will be paid back many many times over. If you chose not to engage somehow...well let's not go there.

We're at the edge of the future!

Andy Xhignesse

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