Thursday, April 23, 2009

What is a Website For?

So...what is a website for? Really! Give me some answers I want to know what you're thinking.

As I observe what is happening with online communications and the conventional marketing options, here is a comment that I would be really interested in opening a discussion on:

Traditional marketing vehicles, print, TV, radio, trade shows etc. continue to be valid options but they are expensive and very difficult at best to track results. The internet offers business accurate, trackable results, unlimited ability to communicate relevant information, and a return on investment that is unmatched by any conventional media offering on a minute by minute basis and as a result, more and more companies are investing in their online presence.

What do conventional media do? They are supposed to get the prospect to engage with the company. What is a website for? In my opinion... get the prospect to engage with the company! In the online world we call this conversion. What do you think? I'm interested in hearing from you, leave a comment.

We're at the edge of the future!

Andy Xhignesse

Monday, April 20, 2009

How Much Does a Business Lead Cost You?

Really, how much? Do you ever think of this as part of your business planning cycle? I would be truly interested in hearing from you, leave a comment. Why do I ask?

Here's an example of some simple business math:

Gross Revenues- $100,000

Advertising/Marketing Spend- $10,000

Totl Number of Leads- 100

Cost per lead- $100

What would be the effect of reducing the cost per lead? Again straight forward answer, if the cost per lead is reduced, one of two things happens, the net profit of the business is improved or the Advertising and Marketing budget goes further allowing the company to grow revenues further, either way this is a significant win for business. So why am I talking about this?

If there was a way for you to reduce your cost per lead 25% would that make sense for your company? Well there is, in fact here's some news, businesses are reducing lead costs by 61%! Inbound Marketing, if you don't know about this, it is time to learn, the upside potential is tremendous, the result, a better bottom line. More on this in my next installment, but answer this...who wouldn't want to reduce their lead costs by 61%? Truly, I would like to hear from you, leave a comment.

We're at the edge of the future!

Andy Xhignesse