Why is content soooo important?

Recently I wrote that content was king and I want to expand a little on that because I had a recent experience that really highlights the point...



I was driving down a highway, actually the 417 between Ottawa and Montreal, and like any highway was going past various exits without really paying much attention as they were not MY exit, when something caught my attention...the ferry boat at Hudson just before you get to the western edge of Montreal. You see, I love water, water sports, fishing (I have several seasons of professional tournament fishing in my background), snorkelling and scuba diving, canoeing, sailing, kayaking, boating, water skiing, you name it, if it involves water it pretty much captures my attention. So I pulled off on a little excursion to see this ferry link that I had never seen before...what the heck has this got to do with websites you ask? Here is my point, I got off the highway because I came across something that was of interest to me, and I went and investigated. Why? Because a sign directed me. It indicated that there was something there for me to investigate.



Your website content is like that highway sign and if your web presence doesn't have the content that is relevant and of interest to your site visitor, google won't easily find you, and prospective visitors will not 'pull off' to look and investigate! In 2008 google averaged 37 billion inquiries monthly. How much is it costing you because your "signage" isn't working?



We're at the edge of the future!



Andy Xhignesse