Monday, January 12, 2009

Web Presence=Relevant Content="Sticky info"

What, you ask does that mean? Again, I want to stay on the theme of a web presence and today a brief comment on content, in a nutshell content is question about it!

You've probably heard the old adage for business success, "Location, location, location", how, if at all, is that modified in our internet world? I offer you this "Information, information, information" as a replacement. What you want is to have relevant information that engages your visitor to stay on your website and go through a 'conversion' whatever that may be for you and your organization. Is this valid? Let's look briefly at a real example...

Industry: Home renovations

Competitors: and

These two sites offer consumers a similar product, ultimately both want the homeowner interested in a renovation project to connect with one of their service providers. Here is a big difference, Homefocus about 1.5 page views per visit and Home Renovation Guide (HRG) about 4.5, which visitor is more engaged with the information, and therefore more likely to take action? The numbers don't lie and the HRG site has been steadily on the increase for over two years because they are progressive and offer what...relevant information! Articles, pictures, links, all to provide visitors with the information they are seeking.

No content, no traffic, no conversion, no business or...

Interesting and engaging information= interested and engaged visitors= happy to follow through and convert= great business. Take action today.

We're at the edge of the future...

Andy Xhignesse

1 comment:

  1. Hello,
    Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.
    Web Application Development UK