So here it is, the end of another year and I've been asking myself is there one thing above all else that stands out as a must do for business to thrive in the evolving online world? Great news, I think I've got it, by George, I think I've got it! We must recognize that the dynamics of the fundamental relationship between buyer and seller have changed and act accordingly.
If you have not seen "Did You Know" follow this link, this video of about 8 minutes may dramatically alter your perspective on what is taking place in our world: http://www.youtube.com/watch?v=pMcfrLYDm2U
When is the last time that you 'googled' for information on something you were considering purchasing? There are about 3 billion google searches monthly, obviously not all purchase related, but out of that huge number it is safe to say that millions of buyers monthly, go online to begin seeking information that will begin a relationship that ends in a transaction. As providers, you must now find ways to engage and cultivate that relationship. The era of intrusive outbound marketing is less and less effective in creating new relationships, the age of appropriate and targeted information to a permission based audience is quickly emerging as the way forward. What is inaction costing your organization? Take action now.
We're at the edge of the future!
Andy Xhignesse
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Convincing article Andy. Cudos to you!
ReplyDeleteGetting the help you need marketing online is important because this industry is constantly evolving.
ReplyDeletedigital marketing agency & inbound marketing services