W3C (World Wide Web Consortium) is comprised of over 400 members including all the major search engines and global corporations such as AT&T, HP and Toshiba among others, that develops standards for the internet so that communications online perform consistently.
In the last few years, the discussion over compliance has become more intense and there is an increasing awareness of problems arising from non-compliance. For you the small and medium size business, here are three significant concerns:
1-Some browsers like Firefox, Opera and Lynx (among others) won't display your pages correctly.
2-Search engines will not be able to efficiently and precisely indexing your site.
3-Site and hearing impaired internet users won't be able to use your site.
So...does W3C compliance matter? Of course! The outcome of the above problems mean that you may not be found, that SEO actions may be less effective, that applications on your website may not operate properly and all of this leads to a loss of engagement by your visitors which in turn leads to lost opportunities. How much is this costing you?
Check your compliance at http://validator.w3.org/
We're at the edge of the future!
Andy Xhignesse
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