Is a blog an important tool for your business?

We hear a lot about blogs, in fact it's hard not to hear about them. Should you be blogging? Is it worth the time and energy you'll have to put into it? The answer in my opinion, absolutely! Let me explain.

Have you gone online recently to google for information on something? Maybe given the time of year, you've done a little research into a gift you were considering for someone, or maybe you were looking for information to help solve a business issue within your organization. The point is, powerful information is now at your fingertips. You can now access much of the information that you need in order to make your buying decisions online...and you are no different than all the rest of us. So, how does this affect the way business is being done? You need to be noticed so that people will come to YOU for the information and ultimately for the solution to their need. Blogging helps. How?

1-Blogging is part of an inbound marketing program that will help direct inquiries to you;
2-It improves your SEO to help prospects find you;
3-It's an effective method to participate in social networking;
4-It is a permission based form of marketing that can allow you to begin a relationship with a new prospect.

Check out http://www.hubspot.com/ I think they're a well organized internet marketing company that has great ideas for the small and medium sized business.

We're at the edge of the future!

Andy Xhignesse