Friday, August 28, 2009

Will Inbound Marketing Work for Your Company?

The answer is absolutely yes! But there are some qualifications to that. Just saying "inbound marketing" around the office is not going to get any results, it's a process and it requires that you adopt a new attitude, develop a sound plan for implementation and deploy the needed resources to execute on your plan. By the way, this is not a plan with an end, remember that inbound marketing is a process to generate defined results, but it's a process of ongoing improvement and so has no end. As you journey down this road your company will achieve continually improving results, great ROI, that will drive your bottom line through being found, converting leads and measuring the results. If you're not going on this journey be aware that your competition is and taking your prospective customers with them. Do you want to let this happen?

Here is a brief outline of a process you might want to consider to get started. Of course each point has many details, but at least it will give you some ideas as to how to move forward.

1- Evaluate your current internet situation (web presence)- This means looking at all of your current activities both on and off your website. Is it accomplishing what you hoped it would? Why or why not?
2- Clearly define what you want business results you want to achieve- This could be increased traffic, more leads, better evaluation of results, or any combination.
3- Establish with detail who your target audience is- By doing so it will help you tailor your messaging.
4- Investigate where and what your audience is doing now- Are there related forums and blogs where they are active? What kind of keyword searches are being done? What info are they finding through those searches? What social media activities are relevant? etc. etc.
5- Develop a plan- It can be difficult to complete this step if you're not fully aware of what options exist for you. Maybe the first step is to access the help of a consultant to save you time, ensure that you're not overlooking possibilities and this will help you get a clear idea of what kind of resources either internal or external you'll need.

This was meant to be a short post today and...well you be the judge. As a final offering, if you are considering this approach I encourage you to read "Why inbound marketing should be a priority for your company this week." Of course you can defer doing anything, (We humans are great procrastinators aren't we?) but be aware that the internet ocean is rising, all you have to do is be certain your companies information is in the current and you will achieve outstanding results. If there is anything I can do to help, contact me as Jason Mraz sings..."I'm yours".

We're at the edge of the future!

Andy Xhignesse

1 comment:

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