Tuesday, June 23, 2009

Website Marketing and Conversion, Step 1

Do you really want to boost the business results from your website? Then you have to begin taking the steps like SEO (search engine optimization), web content creation, competitor analysis, email management and many others but today let's focus on step 1, generating traffic. Traffic to your website is critical to making it a success and here are 5 simple tips to get you off to a good start. Once you have traffic, you can create conversion which leads to revenue and the more you invest in getting this formula right the more it will pay off for you in the growth of your business. Ok, let's get into the traffic building...

1- Create real content that your website visitors are looking for. Of course you need to know what they're looking for, but let's assume you do, well provide them with what they want to know. There is nothing as simple as telling them the truth about your offering and how it addresses their problem. The more material both written, images, video etc. that you can provide that talks about your solution for their problem the more that they are going to like your website and engage with the information.

2- Make certain that your content is SEO friendly. This takes time but pays off big in the long run. Using something as simple as the Google Adwords Keyword tool will give you some good ideas on how to make your copy and the html tags for your images and other content SEO friendly. When you use this information to create relevant content that uses the kind of language that site visitors use to find you, up go the traffic numbers.

3- Blog! This is one of the quickest and easiest ways to create content that your target audience is looking for. Don't make the mistake of using an application that hosts your blog, but instead, host it on your own website in a sub-domain like "yourcompanyname.blog.com". By doing this and creating content with SEO in mind you'll become a favourite of the search engines and the internet super highway will have a main road through your website for the targeted traffic you are looking for.

4- Engage with social media. Create a company facebook page, twitter, linkedin and others and participate in the discussion. Don't be overwhelmed by this, it can be as simple as you want, but again, as you create more doors and windows to your business, more traffic will follow.

5- Here we go again...MAKE A PLAN! Detail what and when you are going to do the things that are outlined here. Failing to plan is a plan to fail, it can't be said any more clearly.

There you go. These tips are certain to help boost the traffic that's coming to your website. Next we'll talk about converting the visitor and beginning to have a relationship with them with the goal of making them a new client. If you're looking for an all in one solution please check out www.hubspot.com they have an outstanding software program that will help you achieve all you want online and more using inbound marketing in ways you may not know even exist. If you want help, get in touch with me, I'd be glad to assist in any way that I can.

We're at the edge of the future!

Andy Xhignesse

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