You're have done much of the 'work' that you'll be responsible for by now, the idea and needs of your website are established, you've made arrangements for your development partner, they've created a plan that you've agreed to, the next phase is the actual 'Production' of your website.During this part of the projects development your input is limited for the most part to confirmation and approvals.
Your development partner should be addressing the following as they relate to your new website and seeking your approvals along the way:
1-Content integration
2-Backend application development (databases, email systems etc.) if applicable
3-Finalising graphic design
4-QA (quality assurance) testing
5-Cross browser, platforms testing
6-Content check
7-Final revision by client
You should be able to see the website as it's developed on a development website and so you'll be able to provide your input when needed. One word of caution, let your website service partner ask you for input. I mention this because often in the process of these projects you'll be excited and want to offer all kinds of input along the way, let them do their job, when they're done they should ask you for your input and that's the time to view the product, listen to the thought behind the development, and offer your considered input. This is how you will achieve the best outcomes. You're really close to being live!
We're at the edge of the future!
Andy Xhignesse
Showing posts with label CMS. Show all posts
Showing posts with label CMS. Show all posts
Wednesday, March 18, 2009
Friday, March 6, 2009
In the beginning...5 steps to a website idea.
Since I've been having a number of discussions lately with companies that are creating their first website I want to go through what I believe to be a good planning process for that first website. This will be done in a number of installments, what I hope to do is give you a road map that will take you from your initial idea, to being live on the internet, so here we go...
1- Requirements: Meet with your key personnel, stakeholders or trusted advisors to brainstorm what essential requirements you have for the website;
2- Define objectives: What is the purpose of your website? Information, sales, registration, membership, employee communications? What do you want the website to accomplish? At this stage let your imagination run wild, if you can think it, it can probably be done;
3- Competitive analysis: You know who the competition is, what are they doing, and what are they NOT doing that you can address;
4- Business processing: Are there repetitive tasks associated with new client development? Would automating these improve efficiency, and profitability?
5- Budget: Decide how much you can afford in both human and capital resources.
I've saved the budget for last intentionally. When you are planning don't think about the budget first because you want to be as creative as possible. It may be that your first website isn't everything you had conceived but if you know where you would like to get to it will help the overall development process. It's also important to think of this budget item as an ongoing expense because just like any other asset you have it will require at least maintenance, and in all likelihood, once you see the results you achieve with a well planned and implemented website, you will want to add the next level of functionality that you had initially dreamed of. Budgeting appropriately is key to the long-term project success.
As a final observation, too often I talk with companies that think of the website as something that is separate from the rest of the business. I strongly urge you to think of your website as a partner or another tool for your business. This kind of thinking will allow you to see the future more clearly and achieve the greatest ROI. By the way, companies who go through this kind of process and implement an effective website and internet presence plan, end up identifying this asset as having the greatest ROI for their business. Take time, get help, engage!
We're at the edge of the future!
Andy Xhignesse
1- Requirements: Meet with your key personnel, stakeholders or trusted advisors to brainstorm what essential requirements you have for the website;
2- Define objectives: What is the purpose of your website? Information, sales, registration, membership, employee communications? What do you want the website to accomplish? At this stage let your imagination run wild, if you can think it, it can probably be done;
3- Competitive analysis: You know who the competition is, what are they doing, and what are they NOT doing that you can address;
4- Business processing: Are there repetitive tasks associated with new client development? Would automating these improve efficiency, and profitability?
5- Budget: Decide how much you can afford in both human and capital resources.
I've saved the budget for last intentionally. When you are planning don't think about the budget first because you want to be as creative as possible. It may be that your first website isn't everything you had conceived but if you know where you would like to get to it will help the overall development process. It's also important to think of this budget item as an ongoing expense because just like any other asset you have it will require at least maintenance, and in all likelihood, once you see the results you achieve with a well planned and implemented website, you will want to add the next level of functionality that you had initially dreamed of. Budgeting appropriately is key to the long-term project success.
As a final observation, too often I talk with companies that think of the website as something that is separate from the rest of the business. I strongly urge you to think of your website as a partner or another tool for your business. This kind of thinking will allow you to see the future more clearly and achieve the greatest ROI. By the way, companies who go through this kind of process and implement an effective website and internet presence plan, end up identifying this asset as having the greatest ROI for their business. Take time, get help, engage!
We're at the edge of the future!
Andy Xhignesse
Wednesday, February 25, 2009
Website Maintenance...To Do or Not To Do...
You have a website and you're pretty much happy with what it does for your company. It doesn't have a database management system, or a CMS, or even any formal email management system, but, from all the feedback you've received, the visitors that have been coming have found at least some of the information they were looking for and some followed up with a phone call. You do wonder about a few things, for example, you've been looking over the traffic numbers, and the number of calls compared to the number of visitors you get sure seems low, no conversion. The other thing you've been wondering about is the new line of 'widgets' you now have in stock and there's no information on your website about them. Finally, you're going to be having the big promotion on ______'s next month and again, no online info about it. Oh yeah, there was also that 'blog' thing that someone was telling you about at the chamber of commerce business lunch last week, it seemed to be generating some good results for them and you've been wondering about that...even though you're not really certain what a blog really is. Maybe you're not so happy with your website after all...you're not alone, a surprising number of companies are frustrated with their website for one reason or another.
The state of the art with respect to your online presence is changing so quickly that to ever think, "There, we're done!" is no longer an option. If you want to fully capitalize on the investment you've made in your website and achieve the optimum ROI, you must consider carefully how you are going to facilitate the changes on your website as you determine what is best for your organizations evolving web presence and business development. In the list of solutions, be certain to investigate whether a website maintenance arrangement with a competent company who will be able to support you as you move forward with your plans is the way to proceed. Of course you can always resort to ad hoc measures, and many do this quite successfully, the problem with this approach can be time of delivery because more and more of the professional website service and development companies are structuring their service so that maintenance clients receive priority service and ad hoc work comes in a distant second. Understandable right? Organizations who commit to a maintenance agreement with their website services provider demonstrate that they are serious about the development of their online web presence and want to execute on a well thought out plan, their maintenance agreement is the vehicle to accomplish this. If you don't have one, how serious are you about what you want to accomplish online?
Five reasons to have a website maintenance service agreement:
1- Allows you to develop your online presence in a structured but flexible manner;
2- Reduces your capital intensity because you pay for ongoing development overtime rather than with any single 'big' hit;
3- Stay ahead of your competition with updated content (maybe a CMS), state of the art SEO, web based applications to streamline business operations and processing, email management or marketing etc. etc.;
4- Save money! Usually these arrangements offer you discounts from regular ad hoc development rates;
5- Maximize your returns on your investment.
To the best of my knowledge, given the continued explosion of internet use, there is no single investment that you can make in your organization that has the potential for positive returns that your strategic web presence does. Take advantage of what is out there for you, when executed properly, you will be impressed with the results achieved. If you don't...it will cost you!
We're at the edge of the future!
Andy Xhignesse
The state of the art with respect to your online presence is changing so quickly that to ever think, "There, we're done!" is no longer an option. If you want to fully capitalize on the investment you've made in your website and achieve the optimum ROI, you must consider carefully how you are going to facilitate the changes on your website as you determine what is best for your organizations evolving web presence and business development. In the list of solutions, be certain to investigate whether a website maintenance arrangement with a competent company who will be able to support you as you move forward with your plans is the way to proceed. Of course you can always resort to ad hoc measures, and many do this quite successfully, the problem with this approach can be time of delivery because more and more of the professional website service and development companies are structuring their service so that maintenance clients receive priority service and ad hoc work comes in a distant second. Understandable right? Organizations who commit to a maintenance agreement with their website services provider demonstrate that they are serious about the development of their online web presence and want to execute on a well thought out plan, their maintenance agreement is the vehicle to accomplish this. If you don't have one, how serious are you about what you want to accomplish online?
Five reasons to have a website maintenance service agreement:
1- Allows you to develop your online presence in a structured but flexible manner;
2- Reduces your capital intensity because you pay for ongoing development overtime rather than with any single 'big' hit;
3- Stay ahead of your competition with updated content (maybe a CMS), state of the art SEO, web based applications to streamline business operations and processing, email management or marketing etc. etc.;
4- Save money! Usually these arrangements offer you discounts from regular ad hoc development rates;
5- Maximize your returns on your investment.
To the best of my knowledge, given the continued explosion of internet use, there is no single investment that you can make in your organization that has the potential for positive returns that your strategic web presence does. Take advantage of what is out there for you, when executed properly, you will be impressed with the results achieved. If you don't...it will cost you!
We're at the edge of the future!
Andy Xhignesse
Tuesday, February 17, 2009
Website Design Do It Yourself Options
This is a different direction for me because normally I want to provide you with reasons that would encourage you to use professionally outsourced website design and development services. But (this is a big but) I've come to the realization that there are those of you who might just be better off doing this yourself. Afterall as so many people have told me, there are many resources now available online that will allow you to build a fully functioning and visitor friendly website. In this intallment I'd like to offer a plan for you if this is the route you want to go.
Step 1- Make a plan. You know what your website is about so all you need to do is make a plan that should include: site design plan, content development ideas, idea market research, competitor analysis, website marketing plan and optimization strategy and tactics, conversions desired, content management system requirements, email management and marketing requirements, client relationship development requirements, process automation needs, background database application development. This will provide you with a sound platform to move forward with.
Step 2- Define and allocate adequate resources to the project development. Again, you know what your website is about so all you have to do is decide who within your organization is going to take on the responsibility for each of the above mentioned plan elements. Depending on the competency and experience of the person who is undertaking one or more of the elements outlined in Step 1, I would allocate anywhere from 1-5 planning hours for each item for a total range of between 12 and 60 hours planning time.
Step 3- Build the website. Again, depending on the level of expertise (at a minimum you should have someone who is reasonably competent with a design program like Dreamweaver, much better to have someone competent in a variety of web programming languages) available within your organization, you should probably count on a minimum of 2 weeks to as much as several weeks to ensure that the page SEO tasks are properly done, the content is credible, coherent and well laid out for easy navigation etc. This will vary depending on the level of sophistication you've decided on. For example, if you are implementing database program applications such as email or client relationship management tools, you'll need to allow significantly more time, particularly as this will be your first design build project of this kind.
Step 4- Review the website and correct as needed. Programs like Dreamweaver or Front Page are notorious for creating websites that have W3C compliance issues so that your website visitors may have significant problems viewing your webpages properly, or the applications you've developed won't run properly. Again, depending on the expertise available and the complexity allow 3 days to several weeks for this process.
Great! You're done until you want to do some updates and you've only had to take...whoa. Hang on a second, I really didn't realize this, you've just created a project outside of your core competency area that will probably take 3 to 8 weeks person time to complete and the outcome is not guaranteed to be what you wanted!
OK, I did realize what was happening in my blog entry here. My point? How much time, energy and effort does your business save your clients? What value do you offer them? Could they do it themselves? Maybe they could, but does their investment in time and capital resources justify the outcome?
How much is a do it yourself website really going to cost you?
We're at the edge of the future!
Andy Xhignesse
Step 1- Make a plan. You know what your website is about so all you need to do is make a plan that should include: site design plan, content development ideas, idea market research, competitor analysis, website marketing plan and optimization strategy and tactics, conversions desired, content management system requirements, email management and marketing requirements, client relationship development requirements, process automation needs, background database application development. This will provide you with a sound platform to move forward with.
Step 2- Define and allocate adequate resources to the project development. Again, you know what your website is about so all you have to do is decide who within your organization is going to take on the responsibility for each of the above mentioned plan elements. Depending on the competency and experience of the person who is undertaking one or more of the elements outlined in Step 1, I would allocate anywhere from 1-5 planning hours for each item for a total range of between 12 and 60 hours planning time.
Step 3- Build the website. Again, depending on the level of expertise (at a minimum you should have someone who is reasonably competent with a design program like Dreamweaver, much better to have someone competent in a variety of web programming languages) available within your organization, you should probably count on a minimum of 2 weeks to as much as several weeks to ensure that the page SEO tasks are properly done, the content is credible, coherent and well laid out for easy navigation etc. This will vary depending on the level of sophistication you've decided on. For example, if you are implementing database program applications such as email or client relationship management tools, you'll need to allow significantly more time, particularly as this will be your first design build project of this kind.
Step 4- Review the website and correct as needed. Programs like Dreamweaver or Front Page are notorious for creating websites that have W3C compliance issues so that your website visitors may have significant problems viewing your webpages properly, or the applications you've developed won't run properly. Again, depending on the expertise available and the complexity allow 3 days to several weeks for this process.
Great! You're done until you want to do some updates and you've only had to take...whoa. Hang on a second, I really didn't realize this, you've just created a project outside of your core competency area that will probably take 3 to 8 weeks person time to complete and the outcome is not guaranteed to be what you wanted!
OK, I did realize what was happening in my blog entry here. My point? How much time, energy and effort does your business save your clients? What value do you offer them? Could they do it themselves? Maybe they could, but does their investment in time and capital resources justify the outcome?
How much is a do it yourself website really going to cost you?
We're at the edge of the future!
Andy Xhignesse
Tuesday, February 10, 2009
Content is content...not!
So we'll stay on the theme of content again today. Why, because it's important to get this right if it is going to accomplish what you've set out to do...most SEO efforts will go unrewarded by increased visitor 'stickiness', the CMS you had developed for your site will be of little value because it is not being used effectively, so now the CRM is worthless because you aren't getting the conversions you started out seeking. The database aplication on which everything is based doesn't have to do anything because of low traffic...the whole effort and expense of your website design and development plan is a waste and your ROI is in the tank! Well developed content is critically important.
What constitutes good content? It starts with a methodology for development in my view. (This applies to all website development, make certain your 'online partner' has some sort of process to get you where you want to go.) This is not some big secret it just takes time and effort to get it done effectively. Any good website design and development firm should be able to clearly describe to you the process they will use in your content development and when they've described their method, you should feel good about what they plan to do, if not, look for another service provider. By the way, this is why you pay a premium to work with professionals, this is some of the work that goes on behind the scene that you are probably not aware of unless you specifically ask. Here are the steps I try to follow when developing content:
1- Understand client business model and objectives;
2- Clarify desired audience;
3- Understand audience need and relationship to client business ojectives;
4- Determine relevance of client provided keywords and phrases;
5- Investigate related terms;
6- Create content in an hourglass format, with keywords and phrases sprinkled throughout but heaviest near the top and bottom of a page;
7- Review with client to establish if the voice and feel is right and re-work if necessary.
That's it! Simple isn't it? Of course it helps to have some practice and to know where there are resources to investigate these things, but like anything, your time and effort will pay off. Your SEO will drive people to a website that has 'sticky' content that engages your visitor audience, so that any website design and development work, your CMS, CRM and web based applications, all accomplish the tasks they were designed to and your ROI is...beyond your expectations!
We're at the edge of the future!
Andy Xhignesse
What constitutes good content? It starts with a methodology for development in my view. (This applies to all website development, make certain your 'online partner' has some sort of process to get you where you want to go.) This is not some big secret it just takes time and effort to get it done effectively. Any good website design and development firm should be able to clearly describe to you the process they will use in your content development and when they've described their method, you should feel good about what they plan to do, if not, look for another service provider. By the way, this is why you pay a premium to work with professionals, this is some of the work that goes on behind the scene that you are probably not aware of unless you specifically ask. Here are the steps I try to follow when developing content:
1- Understand client business model and objectives;
2- Clarify desired audience;
3- Understand audience need and relationship to client business ojectives;
4- Determine relevance of client provided keywords and phrases;
5- Investigate related terms;
6- Create content in an hourglass format, with keywords and phrases sprinkled throughout but heaviest near the top and bottom of a page;
7- Review with client to establish if the voice and feel is right and re-work if necessary.
That's it! Simple isn't it? Of course it helps to have some practice and to know where there are resources to investigate these things, but like anything, your time and effort will pay off. Your SEO will drive people to a website that has 'sticky' content that engages your visitor audience, so that any website design and development work, your CMS, CRM and web based applications, all accomplish the tasks they were designed to and your ROI is...beyond your expectations!
We're at the edge of the future!
Andy Xhignesse
Wednesday, February 4, 2009
What we don't know
When it comes to the internet, you can always make the decision to do nothing, and gain nothing from the opportunities for growth, efficiency and profitability for your company...but there are millions of people using the internet now, what is your decision costing your business?
Three wisest words my Dad ever taught me? "I don't know." It's sometimes hard to admit that we don't know something, but in the dynamic world of the internet and web applications, more often than not, we don't know, and it's important to accept this truth. Why? Simply put, there are more opportunities for your business to grow and prosper, more applications that will streamline your business operations, investments that you can make for your business that will have among the highest ROI of any you can make for your business, than have ever existed before as a result of the internet and web based applications. If you've now accepted that you "don't know", what is it that you need to know?
You need to know that there are great companies out there who want to work with you and marry their expertise in the online world, with your bricks and mortar world offering, to achieve what you want whether that's better online visibility,communication or service, maybe you want to streamline operations and or processing to prevent scalability issues. Whatever you want to achieve, the right partner can get you there. By the way, another thing you need to know is this is a process that is ongoing, don't imagine that this partner is going to do something and be done, a true partner for you recognizes the long-term nature of this process, there are benchmarks along the way, but no final events!
What else? Ah yes, you also need to know that there are companies who really don't see the larger picture, or have a paln how to get you there, and here is the trick...you need to know the difference between the two. Trust your instincts. This isn't a decision that's irreversible but taking the time to get the match right is worth it, it will save you a tremendous amount of time and financial resources.
I repeat, you can always stay the course, not make a decision, and really gain nothing from the web and all it has to offer in the way of growth, efficiency and profitability...but there are millions of people using the internet, what is your decision costing your business?
We're at the edge of the future!
Andy Xhignesse
Three wisest words my Dad ever taught me? "I don't know." It's sometimes hard to admit that we don't know something, but in the dynamic world of the internet and web applications, more often than not, we don't know, and it's important to accept this truth. Why? Simply put, there are more opportunities for your business to grow and prosper, more applications that will streamline your business operations, investments that you can make for your business that will have among the highest ROI of any you can make for your business, than have ever existed before as a result of the internet and web based applications. If you've now accepted that you "don't know", what is it that you need to know?
You need to know that there are great companies out there who want to work with you and marry their expertise in the online world, with your bricks and mortar world offering, to achieve what you want whether that's better online visibility,communication or service, maybe you want to streamline operations and or processing to prevent scalability issues. Whatever you want to achieve, the right partner can get you there. By the way, another thing you need to know is this is a process that is ongoing, don't imagine that this partner is going to do something and be done, a true partner for you recognizes the long-term nature of this process, there are benchmarks along the way, but no final events!
What else? Ah yes, you also need to know that there are companies who really don't see the larger picture, or have a paln how to get you there, and here is the trick...you need to know the difference between the two. Trust your instincts. This isn't a decision that's irreversible but taking the time to get the match right is worth it, it will save you a tremendous amount of time and financial resources.
I repeat, you can always stay the course, not make a decision, and really gain nothing from the web and all it has to offer in the way of growth, efficiency and profitability...but there are millions of people using the internet, what is your decision costing your business?
We're at the edge of the future!
Andy Xhignesse
Monday, January 26, 2009
Why is content soooo important?
Recently I wrote that content was king and I want to expand a little on that because I had a recent experience that really highlights the point...
I was driving down a highway, actually the 417 between Ottawa and Montreal, and like any highway was going past various exits without really paying much attention as they were not MY exit, when something caught my attention...the ferry boat at Hudson just before you get to the western edge of Montreal. You see, I love water, water sports, fishing (I have several seasons of professional tournament fishing in my background), snorkelling and scuba diving, canoeing, sailing, kayaking, boating, water skiing, you name it, if it involves water it pretty much captures my attention. So I pulled off on a little excursion to see this ferry link that I had never seen before...what the heck has this got to do with websites you ask? Here is my point, I got off the highway because I came across something that was of interest to me, and I went and investigated. Why? Because a sign directed me. It indicated that there was something there for me to investigate.
Your website content is like that highway sign and if your web presence doesn't have the content that is relevant and of interest to your site visitor, google won't easily find you, and prospective visitors will not 'pull off' to look and investigate! In 2008 google averaged 37 billion inquiries monthly. How much is it costing you because your "signage" isn't working?
We're at the edge of the future!
Andy Xhignesse
I was driving down a highway, actually the 417 between Ottawa and Montreal, and like any highway was going past various exits without really paying much attention as they were not MY exit, when something caught my attention...the ferry boat at Hudson just before you get to the western edge of Montreal. You see, I love water, water sports, fishing (I have several seasons of professional tournament fishing in my background), snorkelling and scuba diving, canoeing, sailing, kayaking, boating, water skiing, you name it, if it involves water it pretty much captures my attention. So I pulled off on a little excursion to see this ferry link that I had never seen before...what the heck has this got to do with websites you ask? Here is my point, I got off the highway because I came across something that was of interest to me, and I went and investigated. Why? Because a sign directed me. It indicated that there was something there for me to investigate.
Your website content is like that highway sign and if your web presence doesn't have the content that is relevant and of interest to your site visitor, google won't easily find you, and prospective visitors will not 'pull off' to look and investigate! In 2008 google averaged 37 billion inquiries monthly. How much is it costing you because your "signage" isn't working?
We're at the edge of the future!
Andy Xhignesse
Monday, January 19, 2009
Web Presence=Relationships
I'm stuck on the web presence theme...I truly believe that a web presence vs just a website is what will separate online success from failure for the SMB marketplace. Why? Because generally we do business with those we like and trust and a web presence is a sure way to build that relationship online and it is in the online virtual world that more and more relationships are being initiated. How many? In 2006 Google was receiving 2.7 billion queries monthly, in 2008 that has grown to 37 billion! (See "Did you know" http://ca.youtube.com/watch?v=jpEnFwiqdx8 for an informative change of perspective.) How many of these inquiries are important for your business?
When did you last 'google' for information on something you were looking for? Do you recognize that action as the beginning of a prospective online relationship? One way to think of this relationship for your website is as a site visitor...when you go looking for 'something' online what do you look for, the website that says, "Wow have we got a deal for you!" or the one that provides you with all the relevant information you need, in an easy to navigate well thought out manner? When you come across the latter (which is a very small % of websites by the way) you know that you've found a prospective solution for your need, a solution that you can have confidence in.
What truly separates a website from a web presence? A comprehensive plan that incorporates your bricks and mortar operations with your online initiatives in a manner that supports and enhances. If up to now you have only viewed your online activities as another 'item' on your list of organizational must haves, I urge you to re-think and re-engage with your online development so that your business, with a comprehensive web presence, will have a far greater likelihood of successfully converting site visitors to real world clients.
The cost of not pursuing this development route? You'll lose the potential relationships that 37 billion monthly inquiries (and growing) could mean for your operations. Your call...
We're at the edge of the future!
Andy Xhignesse
When did you last 'google' for information on something you were looking for? Do you recognize that action as the beginning of a prospective online relationship? One way to think of this relationship for your website is as a site visitor...when you go looking for 'something' online what do you look for, the website that says, "Wow have we got a deal for you!" or the one that provides you with all the relevant information you need, in an easy to navigate well thought out manner? When you come across the latter (which is a very small % of websites by the way) you know that you've found a prospective solution for your need, a solution that you can have confidence in.
What truly separates a website from a web presence? A comprehensive plan that incorporates your bricks and mortar operations with your online initiatives in a manner that supports and enhances. If up to now you have only viewed your online activities as another 'item' on your list of organizational must haves, I urge you to re-think and re-engage with your online development so that your business, with a comprehensive web presence, will have a far greater likelihood of successfully converting site visitors to real world clients.
The cost of not pursuing this development route? You'll lose the potential relationships that 37 billion monthly inquiries (and growing) could mean for your operations. Your call...
We're at the edge of the future!
Andy Xhignesse
Monday, January 12, 2009
Web Presence=Relevant Content="Sticky info"
What, you ask does that mean? Again, I want to stay on the theme of a web presence and today a brief comment on content, in a nutshell content is king...no question about it!
You've probably heard the old adage for business success, "Location, location, location", how, if at all, is that modified in our internet world? I offer you this "Information, information, information" as a replacement. What you want is to have relevant information that engages your visitor to stay on your website and go through a 'conversion' whatever that may be for you and your organization. Is this valid? Let's look briefly at a real example...
Industry: Home renovations
Competitors: http://www.homefocus.com/ and http://www.homerenovationguide.com/
These two sites offer consumers a similar product, ultimately both want the homeowner interested in a renovation project to connect with one of their service providers. Here is a big difference, Homefocus about 1.5 page views per visit and Home Renovation Guide (HRG) about 4.5, which visitor is more engaged with the information, and therefore more likely to take action? The numbers don't lie and the HRG site has been steadily on the increase for over two years because they are progressive and offer what...relevant information! Articles, pictures, links, all to provide visitors with the information they are seeking.
No content, no traffic, no conversion, no business or...
Interesting and engaging information= interested and engaged visitors= happy to follow through and convert= great business. Take action today.
We're at the edge of the future...
Andy Xhignesse
You've probably heard the old adage for business success, "Location, location, location", how, if at all, is that modified in our internet world? I offer you this "Information, information, information" as a replacement. What you want is to have relevant information that engages your visitor to stay on your website and go through a 'conversion' whatever that may be for you and your organization. Is this valid? Let's look briefly at a real example...
Industry: Home renovations
Competitors: http://www.homefocus.com/ and http://www.homerenovationguide.com/
These two sites offer consumers a similar product, ultimately both want the homeowner interested in a renovation project to connect with one of their service providers. Here is a big difference, Homefocus about 1.5 page views per visit and Home Renovation Guide (HRG) about 4.5, which visitor is more engaged with the information, and therefore more likely to take action? The numbers don't lie and the HRG site has been steadily on the increase for over two years because they are progressive and offer what...relevant information! Articles, pictures, links, all to provide visitors with the information they are seeking.
No content, no traffic, no conversion, no business or...
Interesting and engaging information= interested and engaged visitors= happy to follow through and convert= great business. Take action today.
We're at the edge of the future...
Andy Xhignesse
Tuesday, January 6, 2009
Back to Web Presence...
The other day was having a discussion with a business owner and introduced the idea of a web presence as opposed to a website...well I had some explaining to do! So I thought I'd take a moment to clarify a little of what I mean by a web presence. I say a little because this is a lengthy topic and I already have the tendency to 'wordiness' (don't tempt me!) and so I'll uncover little by little what I mean by web presence and what the benefits are vs a website approach.
There are many elements involved in the creation of a web presence but they all start from the same place, a good plan that integrates all facets of your business. You see, I believe that a web presence allows your business or organization to benefit fully from all that the internet has to offer, it is not just about having some info up there for people to see, a presence is a way to really extend your message to your audience that is inviting and interactive, it engages your visitor to the point that they will take a next step, whatever that next step might be that is relevant to your business outcomes. Just as with anything else in your business or organization you need a thoughtful plan that views your ongoing internet activities as another doorway to new visitors. This requires that you invest adequate resources to the task, but as study after study shows, the internet is now the best investment you can make for your organization/business with the greatest ROI when properly executed.
You can think of it a little like this:
Website: A place where people end up by chance;
Web Presence: An online location that visitors go to with intent;
Inaction is costing you, who knows how much but I guarantee it is costing you, get started it's free to plan!
We're at the edge of the future!
Andy Xhignesse
There are many elements involved in the creation of a web presence but they all start from the same place, a good plan that integrates all facets of your business. You see, I believe that a web presence allows your business or organization to benefit fully from all that the internet has to offer, it is not just about having some info up there for people to see, a presence is a way to really extend your message to your audience that is inviting and interactive, it engages your visitor to the point that they will take a next step, whatever that next step might be that is relevant to your business outcomes. Just as with anything else in your business or organization you need a thoughtful plan that views your ongoing internet activities as another doorway to new visitors. This requires that you invest adequate resources to the task, but as study after study shows, the internet is now the best investment you can make for your organization/business with the greatest ROI when properly executed.
You can think of it a little like this:
Website: A place where people end up by chance;
Web Presence: An online location that visitors go to with intent;
Inaction is costing you, who knows how much but I guarantee it is costing you, get started it's free to plan!
We're at the edge of the future!
Andy Xhignesse
Wednesday, December 31, 2008
Want outstanding online results?
So here it is, the end of another year and I've been asking myself is there one thing above all else that stands out as a must do for business to thrive in the evolving online world? Great news, I think I've got it, by George, I think I've got it! We must recognize that the dynamics of the fundamental relationship between buyer and seller have changed and act accordingly.
If you have not seen "Did You Know" follow this link, this video of about 8 minutes may dramatically alter your perspective on what is taking place in our world: http://www.youtube.com/watch?v=pMcfrLYDm2U
When is the last time that you 'googled' for information on something you were considering purchasing? There are about 3 billion google searches monthly, obviously not all purchase related, but out of that huge number it is safe to say that millions of buyers monthly, go online to begin seeking information that will begin a relationship that ends in a transaction. As providers, you must now find ways to engage and cultivate that relationship. The era of intrusive outbound marketing is less and less effective in creating new relationships, the age of appropriate and targeted information to a permission based audience is quickly emerging as the way forward. What is inaction costing your organization? Take action now.
We're at the edge of the future!
Andy Xhignesse
If you have not seen "Did You Know" follow this link, this video of about 8 minutes may dramatically alter your perspective on what is taking place in our world: http://www.youtube.com/watch?v=pMcfrLYDm2U
When is the last time that you 'googled' for information on something you were considering purchasing? There are about 3 billion google searches monthly, obviously not all purchase related, but out of that huge number it is safe to say that millions of buyers monthly, go online to begin seeking information that will begin a relationship that ends in a transaction. As providers, you must now find ways to engage and cultivate that relationship. The era of intrusive outbound marketing is less and less effective in creating new relationships, the age of appropriate and targeted information to a permission based audience is quickly emerging as the way forward. What is inaction costing your organization? Take action now.
We're at the edge of the future!
Andy Xhignesse
Monday, December 22, 2008
Is a blog an important tool for your business?
We hear a lot about blogs, in fact it's hard not to hear about them. Should you be blogging? Is it worth the time and energy you'll have to put into it? The answer in my opinion, absolutely! Let me explain.
Have you gone online recently to google for information on something? Maybe given the time of year, you've done a little research into a gift you were considering for someone, or maybe you were looking for information to help solve a business issue within your organization. The point is, powerful information is now at your fingertips. You can now access much of the information that you need in order to make your buying decisions online...and you are no different than all the rest of us. So, how does this affect the way business is being done? You need to be noticed so that people will come to YOU for the information and ultimately for the solution to their need. Blogging helps. How?
1-Blogging is part of an inbound marketing program that will help direct inquiries to you;
2-It improves your SEO to help prospects find you;
3-It's an effective method to participate in social networking;
4-It is a permission based form of marketing that can allow you to begin a relationship with a new prospect.
Check out http://www.hubspot.com/ I think they're a well organized internet marketing company that has great ideas for the small and medium sized business.
We're at the edge of the future!
Andy Xhignesse
Have you gone online recently to google for information on something? Maybe given the time of year, you've done a little research into a gift you were considering for someone, or maybe you were looking for information to help solve a business issue within your organization. The point is, powerful information is now at your fingertips. You can now access much of the information that you need in order to make your buying decisions online...and you are no different than all the rest of us. So, how does this affect the way business is being done? You need to be noticed so that people will come to YOU for the information and ultimately for the solution to their need. Blogging helps. How?
1-Blogging is part of an inbound marketing program that will help direct inquiries to you;
2-It improves your SEO to help prospects find you;
3-It's an effective method to participate in social networking;
4-It is a permission based form of marketing that can allow you to begin a relationship with a new prospect.
Check out http://www.hubspot.com/ I think they're a well organized internet marketing company that has great ideas for the small and medium sized business.
We're at the edge of the future!
Andy Xhignesse
Thursday, December 18, 2008
W3C compliance, does it matter?
W3C (World Wide Web Consortium) is comprised of over 400 members including all the major search engines and global corporations such as AT&T, HP and Toshiba among others, that develops standards for the internet so that communications online perform consistently.
In the last few years, the discussion over compliance has become more intense and there is an increasing awareness of problems arising from non-compliance. For you the small and medium size business, here are three significant concerns:
1-Some browsers like Firefox, Opera and Lynx (among others) won't display your pages correctly.
2-Search engines will not be able to efficiently and precisely indexing your site.
3-Site and hearing impaired internet users won't be able to use your site.
So...does W3C compliance matter? Of course! The outcome of the above problems mean that you may not be found, that SEO actions may be less effective, that applications on your website may not operate properly and all of this leads to a loss of engagement by your visitors which in turn leads to lost opportunities. How much is this costing you?
Check your compliance at http://validator.w3.org/
We're at the edge of the future!
Andy Xhignesse
In the last few years, the discussion over compliance has become more intense and there is an increasing awareness of problems arising from non-compliance. For you the small and medium size business, here are three significant concerns:
1-Some browsers like Firefox, Opera and Lynx (among others) won't display your pages correctly.
2-Search engines will not be able to efficiently and precisely indexing your site.
3-Site and hearing impaired internet users won't be able to use your site.
So...does W3C compliance matter? Of course! The outcome of the above problems mean that you may not be found, that SEO actions may be less effective, that applications on your website may not operate properly and all of this leads to a loss of engagement by your visitors which in turn leads to lost opportunities. How much is this costing you?
Check your compliance at http://validator.w3.org/
We're at the edge of the future!
Andy Xhignesse
Tuesday, December 16, 2008
Do you want a website or a WEB PRESENCE?
5 questions to consider...
1- Your competition is probably on the web. Are they attracting your potential customers?
2- All of us are using the internet to meet more and more of our needs. Do you have effective SEO web presence development to drive prospects to your business?
3- A professionally developed web presence works for you 24/7, how better can you leverage your time?
4- E commerce allows clients to purchase your goods and services while sitting at their computer and it is estimated that this transaction is up to 8 times less expensive than a conventional business transaction. How much better would this be for your bottom line profitability?
5- A professional web presence is an investment that has a greater ROI than any other form of promotion since pages and pages of information can be developed at a fraction of the cost of conventional advertising. Can you afford not to develop an effective web presence?
We're at the edge of the future!
Andy Xhignesse
1- Your competition is probably on the web. Are they attracting your potential customers?
2- All of us are using the internet to meet more and more of our needs. Do you have effective SEO web presence development to drive prospects to your business?
3- A professionally developed web presence works for you 24/7, how better can you leverage your time?
4- E commerce allows clients to purchase your goods and services while sitting at their computer and it is estimated that this transaction is up to 8 times less expensive than a conventional business transaction. How much better would this be for your bottom line profitability?
5- A professional web presence is an investment that has a greater ROI than any other form of promotion since pages and pages of information can be developed at a fraction of the cost of conventional advertising. Can you afford not to develop an effective web presence?
We're at the edge of the future!
Andy Xhignesse
Friday, December 12, 2008
Website Service Companies...How do you pick one?
There are many ways to find a website service company and soooo many to choose from, is there a valid process for your selection? I want to speak to this today as it came up recently with a prospective client who was feeling a little overwhelmed with the task of simply choosing a company to work with let alone determining what exactly was to be done. If you don't already have a method in place for making this kind of decision here are a few key points for your consideration and when you follow them you'll establish a relationship with a company that will last for years and ensure that your online presence is effective at achieving your organizations goals.
1- First off, is the prospective company stable with a track record of client satisfaction? Web development is not a 'mature' industry and there are many 'off hour' suppliers, more and more each day. Any company that has been in business over 5 years and has a number of clients who will act as references is probably a good prospect, you should be free to contact some supplied references.
2- Does the prospective company have a well defined process for completing the work related to your needs? This sounds obvious, but there are a huge and growing number of 'basement' (off hour) web service operations (I use the term loosely) that will promise you the world but really have no procedures in place to make certain that they'll achieve what you want in any sort of reasonable timeline if at all. Look for a company that can speak intelligently to a plan. For example at MEDIAFORCE we work with a five point process as appropriate to the work to be completed: Discovery and Planning, Creative Concept Development, Technical Production, Deployment and finally, The New Beginning. This process has allowed us to maintain long-term relationships with our clients some of them since our beginning over 12 years ago. In most cases we effectively become a partner with our clients, and their success is ours.
3- How does the company propose to work within your budget? First I'd like to say that if you're looking for cheap there is lots out there, just remember that when you go to find them and...you can't, you'll have a good understanding of why. However, a good company will have ways to first get you started and then develop a plan with you going forward that will allow you to achieve all of the needs that you have. Often we talk with clients about the one, two, three year scenario so that we can spread the development cost over an extended period that fits with our clients budget considerations. One word of caution, remember that your online presence is increasingly a first point of contact for you with your prospective clients and as a result very important. Whatever you do should be well thought out so that it reflects what you want a prospect to know and understand about your organization, so ensure (as much as possible) that it gets done right. This investment is one of the most important investments that you can make for the growth of your organizations activities.
4- Ongoing service. Once you have your new or renovated presence, what then? This is what MEDIAFORCE refers to as Stage 5- The New Beginning, because this is where our work continues with you. We are constantly looking for new possibilities for our clients, whether it's a technical innovation or a new marketing option we are working to make certain that our clients have the latest tools available to them so that they are current, relevant and achieve their online presence goals and objectives.
Well, there's some food for thought, I hope it helps you with your decision because this is one of those decisions that truly has the potential to significantly impact your business. As always, wrong decisions for the wrong reasons will waste your time and resources, how much will that cost you?
We're at the edge of the future!
Andy Xhignesse
1- First off, is the prospective company stable with a track record of client satisfaction? Web development is not a 'mature' industry and there are many 'off hour' suppliers, more and more each day. Any company that has been in business over 5 years and has a number of clients who will act as references is probably a good prospect, you should be free to contact some supplied references.
2- Does the prospective company have a well defined process for completing the work related to your needs? This sounds obvious, but there are a huge and growing number of 'basement' (off hour) web service operations (I use the term loosely) that will promise you the world but really have no procedures in place to make certain that they'll achieve what you want in any sort of reasonable timeline if at all. Look for a company that can speak intelligently to a plan. For example at MEDIAFORCE we work with a five point process as appropriate to the work to be completed: Discovery and Planning, Creative Concept Development, Technical Production, Deployment and finally, The New Beginning. This process has allowed us to maintain long-term relationships with our clients some of them since our beginning over 12 years ago. In most cases we effectively become a partner with our clients, and their success is ours.
3- How does the company propose to work within your budget? First I'd like to say that if you're looking for cheap there is lots out there, just remember that when you go to find them and...you can't, you'll have a good understanding of why. However, a good company will have ways to first get you started and then develop a plan with you going forward that will allow you to achieve all of the needs that you have. Often we talk with clients about the one, two, three year scenario so that we can spread the development cost over an extended period that fits with our clients budget considerations. One word of caution, remember that your online presence is increasingly a first point of contact for you with your prospective clients and as a result very important. Whatever you do should be well thought out so that it reflects what you want a prospect to know and understand about your organization, so ensure (as much as possible) that it gets done right. This investment is one of the most important investments that you can make for the growth of your organizations activities.
4- Ongoing service. Once you have your new or renovated presence, what then? This is what MEDIAFORCE refers to as Stage 5- The New Beginning, because this is where our work continues with you. We are constantly looking for new possibilities for our clients, whether it's a technical innovation or a new marketing option we are working to make certain that our clients have the latest tools available to them so that they are current, relevant and achieve their online presence goals and objectives.
Well, there's some food for thought, I hope it helps you with your decision because this is one of those decisions that truly has the potential to significantly impact your business. As always, wrong decisions for the wrong reasons will waste your time and resources, how much will that cost you?
We're at the edge of the future!
Andy Xhignesse
Thursday, December 4, 2008
I can't get no...Satisfaction!
As the Rolling Stones belted it out, so too, unfortunately many organizations are not satisfied with their current website services provider. Whether it's the speed with which your service company answers your need, the results of what is provided as a solution or many other potential irritants, there are ways to avoid this problem. Most of us have enough challenges in our work, adding frustration with the development of services online doesn't need to be another added burden if we undertake a little due diligence.
Here's another real situation that happened recently (two weeks ago) at our firm Mediaforce. A business owner in western Canada calls us and is very frustrated. They have tried to contact their services provider repeatedly for some time (I believe the period was about three weeks, incredible.) to create a change on the company website, and they wonder if there is something we might be able to do to help. To make a long story short, 10 minutes later the change is made for this company while they are still on the phone and we have a new client. So what's my point? Pretty clear I think.
As our relationship with this new client is unfolding we have learned some of the reasons for their frustrations, as there had been many similar events with he former "website service" (and yes, I do use the term loosely here) company. When our new client began working with the former company, they really didn't know what to expect as it was new to them and they had no point of reference...and they didn't seek other points of reference as part of their vetting process. Since your online presence is an increasingly important part of your business plan (or should be) it's really important that you check out who you're going to work with and it doesn't have to be a difficult or long process. As I said recently in another post, it comes down to planning, and if you've have a plan, you will most likely avoid much of this aggravation.
You may already have a process in place for scrutinizing service companies that you will be working with, great. If not just a couple of suggestions regarding your choice of online services provider:
1- How promptly did they respond to your initial inquiry? Quickly, average, slow...remember, once is noteworthy, twice is a pattern, three times a sure thing.
2- Do they have testimonials on their site? Of course this is subject to manipulation but it is a good starting point. If there are names and companies, most likely the testimonial is real and verifiable.
3- How mature are they as a company? If you find a company that is over ten years old, this company must be satisfying thier clients because in the web services business this is a VERY old company.
With that as a starting point, I'll leave you with this thought. Our new client is very happy with the service they are now receiving although it is a little more expensive than the previous supplier. A little more expensive. The results of the small change and others that we (http://www.mediaforce.ca/) have made for them so far, have had a positive impact on their business by creating a better website visitor experiece, which has generated new business for them, business that they otherwise may not have had the opportunity to win. What are your decisions regarding your online presence costing your organization? Call me!
We're at the edge of the future!
Andy Xhignesse
Here's another real situation that happened recently (two weeks ago) at our firm Mediaforce. A business owner in western Canada calls us and is very frustrated. They have tried to contact their services provider repeatedly for some time (I believe the period was about three weeks, incredible.) to create a change on the company website, and they wonder if there is something we might be able to do to help. To make a long story short, 10 minutes later the change is made for this company while they are still on the phone and we have a new client. So what's my point? Pretty clear I think.
As our relationship with this new client is unfolding we have learned some of the reasons for their frustrations, as there had been many similar events with he former "website service" (and yes, I do use the term loosely here) company. When our new client began working with the former company, they really didn't know what to expect as it was new to them and they had no point of reference...and they didn't seek other points of reference as part of their vetting process. Since your online presence is an increasingly important part of your business plan (or should be) it's really important that you check out who you're going to work with and it doesn't have to be a difficult or long process. As I said recently in another post, it comes down to planning, and if you've have a plan, you will most likely avoid much of this aggravation.
You may already have a process in place for scrutinizing service companies that you will be working with, great. If not just a couple of suggestions regarding your choice of online services provider:
1- How promptly did they respond to your initial inquiry? Quickly, average, slow...remember, once is noteworthy, twice is a pattern, three times a sure thing.
2- Do they have testimonials on their site? Of course this is subject to manipulation but it is a good starting point. If there are names and companies, most likely the testimonial is real and verifiable.
3- How mature are they as a company? If you find a company that is over ten years old, this company must be satisfying thier clients because in the web services business this is a VERY old company.
With that as a starting point, I'll leave you with this thought. Our new client is very happy with the service they are now receiving although it is a little more expensive than the previous supplier. A little more expensive. The results of the small change and others that we (http://www.mediaforce.ca/) have made for them so far, have had a positive impact on their business by creating a better website visitor experiece, which has generated new business for them, business that they otherwise may not have had the opportunity to win. What are your decisions regarding your online presence costing your organization? Call me!
We're at the edge of the future!
Andy Xhignesse
Thursday, November 27, 2008
Hello, hello? Where are you?
I had an interesting experience the other day that I want to share with you because it happens far too often.
A colleague had heard about a great place to buy snow tires and went online to try and find them so he could get some information about the company etc. He couldn’t remember the company name, it was on the tip of his tongue and knew that as soon as he saw it he’d recognize it, so like most of us he ‘googled’. He googled for ‘snow tires ottawa’. (yes, here in Ottawa snow tires are a good idea, snow and bad drivers are not a good mix!) This seemed like a pretty logical search to him. You know what I’m about to tell you, they were nowhere to be found, not near the top, not in the middle, not on the first page, or the second or the third! Who cares, the likelihood of being visited if you’re not on the first page is very low. Here is information you might not have been expecting, on that first page in the organic results, there was only ONE direct listing to a company who sells tires, the rest were indirect links to directories and lists and…stuff. Do you want to be in the ‘stuff’ or do you want to be there in the top links?
Call me, email me, and tell me what people are searching for when they are trying to find you and we’ll get you to the top, that’s part of what website maintenance is all about. What does it cost your operation when potential site visitors can’t find you?
We live at the edge of the future!
Andy Xhignesse
A colleague had heard about a great place to buy snow tires and went online to try and find them so he could get some information about the company etc. He couldn’t remember the company name, it was on the tip of his tongue and knew that as soon as he saw it he’d recognize it, so like most of us he ‘googled’. He googled for ‘snow tires ottawa’. (yes, here in Ottawa snow tires are a good idea, snow and bad drivers are not a good mix!) This seemed like a pretty logical search to him. You know what I’m about to tell you, they were nowhere to be found, not near the top, not in the middle, not on the first page, or the second or the third! Who cares, the likelihood of being visited if you’re not on the first page is very low. Here is information you might not have been expecting, on that first page in the organic results, there was only ONE direct listing to a company who sells tires, the rest were indirect links to directories and lists and…stuff. Do you want to be in the ‘stuff’ or do you want to be there in the top links?
Call me, email me, and tell me what people are searching for when they are trying to find you and we’ll get you to the top, that’s part of what website maintenance is all about. What does it cost your operation when potential site visitors can’t find you?
We live at the edge of the future!
Andy Xhignesse
Tuesday, November 25, 2008
Let's get started...
OK, first blog entry so I'd like to start at the beginning...a plan!
Too often I come across companies and organizations that really haven't thought about what they want their web presence to accomplish. You may have heard terms like web analytics, email marketing, CMS, CRM, traffic conversion, lift and many others, WHHHAAAAA!!! For many of us small and medium sized organizations, we are focused on our core activities and busy executing on our business plans to improve our desired outcomes and we can feel really confused about all this jargon we don't really understand. At the same time, there is this niggling feeling we have in the back of our minds that there is something there for us, we just don't know what that might be. This is where the plan comes in.
The first thing I'd like you to consider, whether you have a website or not is what you want your website to do for your company/organization. One way to think this through is to answer the question what do you want visitors to your site to accomplish? Is it only for information? If so to what end? Do you want them to contact you? If so what information would you like in preparation for your follow-up?
Let me finish this first entry with an example. Recently, I was in discussion with a business owner who's business is a very successful small operation and they didn't have a website. The owner felt that it was time for a website because they felt that it would add value to the business and there is the possibility that the business will be sold in 5-15 years, but they really didn't have a clear idea what the site should accomplish and so I asked a question based on my personal experience: "Do you spend any time talking with prospective customers about the same things over and over again and if so, how much time?" Bingo! The first purpose of the website was clear, implement an FAQ. Frequently Asked Questions are just that, questions that are asked over and over again and that someone in your organization spends valuable time answering instead of being focused on business deliverables. Don't misunderstand me, of course answering these questions is an important part of establishing your relationship with a prospective client, but if your real conversation starts after the FAQ is addressed, you have saved valuable time and resources and can re-allocate those same resources to other business activities. You've automated an important part of your business process, and you've just scratched the surface of what is possible. By the way, in the real example above, the owner estimates that, based on results to date, this will save them about two weeks on an annual basis, what's that worth to you?
We live at the edge of the future...
Andy Xhignesse
Too often I come across companies and organizations that really haven't thought about what they want their web presence to accomplish. You may have heard terms like web analytics, email marketing, CMS, CRM, traffic conversion, lift and many others, WHHHAAAAA!!! For many of us small and medium sized organizations, we are focused on our core activities and busy executing on our business plans to improve our desired outcomes and we can feel really confused about all this jargon we don't really understand. At the same time, there is this niggling feeling we have in the back of our minds that there is something there for us, we just don't know what that might be. This is where the plan comes in.
The first thing I'd like you to consider, whether you have a website or not is what you want your website to do for your company/organization. One way to think this through is to answer the question what do you want visitors to your site to accomplish? Is it only for information? If so to what end? Do you want them to contact you? If so what information would you like in preparation for your follow-up?
Let me finish this first entry with an example. Recently, I was in discussion with a business owner who's business is a very successful small operation and they didn't have a website. The owner felt that it was time for a website because they felt that it would add value to the business and there is the possibility that the business will be sold in 5-15 years, but they really didn't have a clear idea what the site should accomplish and so I asked a question based on my personal experience: "Do you spend any time talking with prospective customers about the same things over and over again and if so, how much time?" Bingo! The first purpose of the website was clear, implement an FAQ. Frequently Asked Questions are just that, questions that are asked over and over again and that someone in your organization spends valuable time answering instead of being focused on business deliverables. Don't misunderstand me, of course answering these questions is an important part of establishing your relationship with a prospective client, but if your real conversation starts after the FAQ is addressed, you have saved valuable time and resources and can re-allocate those same resources to other business activities. You've automated an important part of your business process, and you've just scratched the surface of what is possible. By the way, in the real example above, the owner estimates that, based on results to date, this will save them about two weeks on an annual basis, what's that worth to you?
We live at the edge of the future...
Andy Xhignesse
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