Thursday, November 27, 2008

Hello, hello? Where are you?

I had an interesting experience the other day that I want to share with you because it happens far too often.

A colleague had heard about a great place to buy snow tires and went online to try and find them so he could get some information about the company etc. He couldn’t remember the company name, it was on the tip of his tongue and knew that as soon as he saw it he’d recognize it, so like most of us he ‘googled’. He googled for ‘snow tires ottawa’. (yes, here in Ottawa snow tires are a good idea, snow and bad drivers are not a good mix!) This seemed like a pretty logical search to him. You know what I’m about to tell you, they were nowhere to be found, not near the top, not in the middle, not on the first page, or the second or the third! Who cares, the likelihood of being visited if you’re not on the first page is very low. Here is information you might not have been expecting, on that first page in the organic results, there was only ONE direct listing to a company who sells tires, the rest were indirect links to directories and lists and…stuff. Do you want to be in the ‘stuff’ or do you want to be there in the top links?

Call me, email me, and tell me what people are searching for when they are trying to find you and we’ll get you to the top, that’s part of what website maintenance is all about. What does it cost your operation when potential site visitors can’t find you?

We live at the edge of the future!

Andy Xhignesse

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