As I speak with more and more businesses on the subject of social media engagement and what they can expect from their effort, I'm also recognizing that these initiatives can get tiresome and become just one more thing that has to get done on a list of many. Questions start coming up about whether this is really worth the effort. Do you want to achieve a richer web presence? Elevate your search rankings? Drive traffic to your website? Ultimately these are questions you'll have to answer for yourself but before making any rash decisions consider this; if you aren't engaged who is? You're competition? If so, why are they and not you? In the end analysis it all comes down to ROI. A well planned and thought out social media campaign will drive traffic to you and assuming you have a website that has been carefully designed to achieve the conversion you want, more traffic = more conversions = more customers. If not yours your competitions...what does that cost you?
This article I found today and it gives great direction about how to keep your social media initiative vibrant and on track: http://econsultancy.com/blog/3936-keeping-social-media-sustainable It's a very worthwhile read and only takes about 2 minutes to get through, well worth the investment if you're considering some sort of social media engagement or need to re-ignite the effort.
We're at the edge of the future!
Andy Xhignesse
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